It’s crucial you know exactly who needs your product or service. Mass marketing doesn’t work as well in today’s business-to-business environment. It forces you to water down your marketing message to please everyone, and it’s very expensive for the shoestring marketer. Your ideal customer: Values what you do Is profitable for you Refers you...
There’s a nasty rumor going around that 8 in 10 people want to write a book, but one 1 of those 8 actually do it. What’s keeping the other 7 from realizing their dream? I’ve worked with writers for a long time – in...
Crowdfunding is the practice of soliciting very small amounts of money from a very large number of individual, non-accredited investors. Small business owners are getting rightfully curious about this new “Crowdfunding” concept, especially since it seems to be a way for small business owners...
Often, I am asked what’s the difference between Service Marks, Trademarks and Registered marks, and how to use them. Here is some information from the US Patent and Trademark office: What is a trademark or service mark? A trademark is a word, phrase, symbol...
Like all entrepreneurs, Caroline Worley and I constantly come up with new business ideas to develop and implement. That is one of the benefits and joys of being an entrepreneur, the opportunity to turn an idea into a reality. Saying that, six months ago...