We recently interviewed Mary Slane of Slane Financial about why business owners seeking funding could use advice from a financial planner. YMT: What’s a common misconception about financial planning that small business owners have? MS: They think they don’t need it. They think that if they have an accountant and an attorney that they...
We recently interviewed Janet Harrison, a Certified Financial Counselor with Consumer Credit Counseling Service, about credit counseling and how it can help business owners seeking funding. YMT: What’s a common misconception about credit that people in small businesses have? JH: People do not understand the actual cost of the credit. So for example if...
Are you past the point of keeping track of all your important meetings, dates, and events via a paper planner or calendar? Jump on the Google Calendar bandwagon! Google Calendar is a free web application that is, you guessed it, a calendar! It is Google’s version of a digital planner that gives you the...
Forbes shared a great article this week on interviewing. It went so far as to make it sound like there are only 3 interview questions that really matter: Can you do the job? Will you love the job? Can we tolerate working with you? Don’t get me wrong, these are all great questions, but...
We recently interviewed YMT president Mary McCarthy about YMT’s upcoming funding event. YMT: What’s a common misconception about business plans and strategies that people in small businesses have? MM: I think there’s two: one is they feel that writing a business plan is something they have to do, and not necessarily use, and two...
Many companies have neglected their marketing machine for a long time. They’ve done minimal maintenance of their customer base. Cut all advertising which fueled growth in better times. Let their brand rust out. That’s understandable, after four years of a massive recession. Now, there are signs of recovery. How’s your situation? Are you prepared...
Has it really come to this? I was recently talking with a colleague who also owns a service-based business over lunch when he mentioned he’d realized that when he met with prospective clients to discuss how his service could benefit them, he’d started to consider what types of marketing budget items he was competing...