Many companies have neglected their marketing machine for a long time. They’ve done minimal maintenance of their customer base. Cut all advertising which fueled growth in better times. Let their brand rust out. That’s understandable, after four years of a massive recession. Now, there are signs of recovery. How’s your situation? Are you prepared...
It’s human nature for most people not to try to stand out in a crowd, assert themselves, be the center of attention. Your mom probably said “Don’t be a show off. Don’t toot your own horn.” Often, by extension, they assign the same restrictions to their advertising and marketing. Here’s an example. I used...
A common misconception among business owners is thinking their logo is their brand or business identity when in fact, your logo is not your brand, nor is it your identity. While logos, branding and identity are all very different they all play a very important role in your business. When properly designed together, they...